A few years ago, posting on social media was seen as simply a method of self-expression. As its business-building influence became more pronounced, experts started to look at it through the lens of art and science. Every detail is investigated, with the aim of making marketing strategies aligned and up-to-date, from the length of posts to the tone of the tweet.
One component that is being scrutinized is finding out the best time to post on social media. If you are able to calibrate your posting schedule according to the times when your audience will most likely to be engaged and give you their full attention, you’ll be able to generate the most favorable results for your marketing initiatives.
If you want to know what’s the perfect time to post on social media, check out some of the latest findings about it.
Facebook Primetime. Based on studies about Facebook, it seems that people are most engaged on it for two main reasons: they need a pick-me-up during a workday, or they’re getting ready to start the weekend.
Engagement rates on Facebook peak on Thursday and Friday, with the activities (and emotions) peaking on Fridays. It seems that the highest click-through rates occur between 1 p.m. and 4 p.m., with the most number of shares happening at around 3 p.m. Experts say that this may mean that people are checking on their account during sleepy after-lunch hours, perhaps to prime themselves up for work for the remaining hours of the day. Meanwhile, weekend mornings and evenings are not the best time to post on Facebook.
Twitter Optimal Times. Want to get the most visibility for your tweet? Post from Mondays to Thursdays during lunchtime, specifically 1 p.m. if you would like to get more shares and 3 p.m. if you want it to receive the most clicks. Those are the times when people are most engaged in Twitterland, studies show. Then, hold back tweets when late Friday afternoon comes, because people are most likely not paying attention by that time.
Another golden hour for tweets: rush hour. Post it around 5 p.m. to 6p.m. for high retweets and click-throughs, because findings show that people are signed in on Twitter to get through their commute going home. Bonus tip: Add images to your posts to get 48% more retweets.
Pinterest Inspiration Days. Don’t expect your audience to be on Pinterest on weekday work hours. Early Saturday mornings, specifically between 2 a.m. and 4 a.m., are when people are most likely visiting out their favorite boards and checking out dream homes, DIY projects and picture-perfect recipes. Is your business into fashion and retail? Go post on 3 p.m. on a Friday because that’s when your crowd comes by.
LinkedIn. Cross out Friday for your LinkedIn schedule, because people just aren’t interested in there when the workweek is closing. Go back on Wednesdays, from noon to 5 p.m. if you want results.