It has the power to harm your SEO rankings. It can diminish your ranking authority from certain pages and even your entire website. It will have an effect, therefore, on your online visibility. Whether you’re an offline or online operation, this kind of result will be bad for business.
I’m talking about your URL structure. Poor URL structure has reportedly become a frequent SEO issue, with spaces not being encoded and using certain illegal characters that should never be on addresses. To help you optimize URL structure, here are the following best practices to take up now:
1. Use keywords.
Search engines, from Google to Bing, will look for keywords in your URL so it is a pretty big deal in your ranking factor. Aside from search engines, the presence of keywords in your URL structure allows Web users on social media, in emails, and on other Web sources to be aware of what they will be getting once they click on the link to your site, which brings us to the next SEO practice for URL structures.
2. Try to match URL to titles.
URLs that correspond to the title of your post or article create great appeal for users to click because then they would immediately know what they are clicking on. And if they happen to be looking for “ways to improve memory” or “best practices for URL structure,” then your brainwaves.com/blog/improve-memory or searchengineawesomeness.com/SEO/tips/best-practices-url-structure would work.
And yes, your URLs do not have to put all of the words seen in the title. It just has to offer expectation and deliver on it.
3. Eliminate awkward punctuation characters.
They not only make URLs a bit harder to read but they could also be the reason why some browsers may break down, and they may affect proper parsing. Unsafe characters include the following: < >; [ ]; #; %; ^ and others.
4. Don’t go crazy with redirection.
It is recommended that you do not do more than two redirects with your URL. Search engines may follow longer redirect jumps in the past but these days they caution against it (e.g., URL A redirects users to URL C). Also, search engines are not likely to count the ranking signals of a less important URL.
5. Make your URL readable.
SEO friendly URL is easily understood. It is accessible, hopefully not too long as well, and it contains the preferred separators, hyphens and underscores. Search engines determine your ranking fate when you’ve got enormous user engagement. And URL readability is key to having better engagement.
There are more SEO practices to apply when you’re structuring your URL. Explore more of those approaches. Be in the know. And your ranking and online presence will soon improve.