Keyword research is an important first step of any successful SEO or pay-per-click (PPC) advertising campaign. If you own a website for your business, the right keywords can help you rank well in search engine results pages. You need to be able to determine which keywords your target audiences are using to find you, and which words and phrases do much to bring your brand right in front of Web users — the right kind of people whom you want to visit your site.
You can opt to use any of the great tools for paid search advertising (if you’re into PPC, wherein you are basically bidding on keywords in an auction and paying money each time a Web user clicks on your ad). But you stand to benefit much if you decide to use free PPC tools instead. Here are examples of excellent keyword research tools that can help you achieve positive results without requiring you to shell out a great amount of money.
Perhaps the most popular and logical choice among free tools, Keyword Planner is best when used during the early (and critical) keyword brainstorming stages as it can help advertisers search for new keywords and it provides statistics (like average cost per click estimated and search volume). But even as it helps website owners lay down a firm foundation for a proper campaign, it has to be used in conjunction with other tools (instead of on its own) to maximize the benefits.
You’ve surely seen this in action before — you type words or phrases into the Google search box and a dropdown list of suggested continuations for your search appears. The predictions are based on various factors, such as the frequency with which users have searched for a specific term. It’s a simple way to see related searches for the term you type in.
Like Google’s Autocomplete, it presents suggestions for the keyword you type in, but it can offer up to 750 suggestions so you can have plenty of choices. This tool is simple, easy to use and fast when it comes to long-tail suggestions.
If you’re looking to discover keywords that you won’t normally think of, Ubersuggest would be a nice tool to use. Also similar to the suggest data from Google and other search engines, it takes your word or phrase, adds letters or numbers in front of it and creates suggestions for that keyword. This is helpful if you’re researching long-tail keywords and discovering niche areas.
AdWords Search Terms
This tool helps you see the keywords that Web users typed in to look for your products and services, right before they clicked on your ad.
This visual keyword research tool let you see factors like Search Volume, PPC Competitive Score and PPC Competition, with size and color representing the said factors within a “cloud” of keyword suggestions.
Much like Keyword Eye, this tool lets you see relevant keyword suggestions and metrics like CPC, Estimated Profit and Search Volume. It easily points you to the most profitable keywords and shares the level of competition for the terms.
You can use this tool for up to 30 times a day, and according to most reviews, it presents more diversified long-tail keyphrases, and more relevant suggestions, compared to the other tools. The catch, however, is that certain metrics like Google Search Volume and Competition are available only if you sign up for the tool’s paid version.