With the constant changes in the algorithms of search engines, it can get frustrating for businesses and online marketers to play catch up with these changes. However, when you factor in the advantages of search engine optimization over marketing tactics, you’ll see that your investment in time, money and effort can pay great dividends.
Pound for pound, SEO remains the most effective method to promote products and services online. It can provide 70 percent of the links that search users seek at a fraction of the cost of outbound leads. Furthermore, as compared to conventional marketing tools, SEO boasts of a 14.6 percent close rate.
The key here for marketers and businesses is to upgrade the SEO tactics and strategies they use in order to keep pace with the changes. Here are a few new SEO tactics that can help propel your business in 2015.
No matter how often algorithms are updated, one key ingredient for SEO success which will remain constant is quality content. However, you should be mindful of the method you use for link acquisition. Today, it is imperative for websites to earn links from high quality websites that are relevant to their niche. These websites can enable you to boost traffic, sales and brand exposure.
When your website lands on search results along with other businesses, search engines think that your business is in the same niche. To confirm this, simply search for items in your niche while adding the phrase “best” or “top 10.” If your website is not included in the result, you can contact the publisher and request your website to be added to that list.
Editorial links have been adjudged as one of the most effective tools for SEO. The first way to get these links is to have your content published in a reputable website. The second way is to get your business mentioned in articles by other websites.
This method entails contacting publishers and reporting broken links. The approach best used here is to offer your own content to replace/fix these broken links.
Link reclamation is similar to the broken link-building method. The difference here is that the links that you are reclaiming have been originally allocated to you and you are simply asking the publisher to fix broken links. But apart from that, you can also scour for places where your content has been used without attribution and request publishers to link these to your website.
Link outreach is a time-tested strategy that still yields great returns. Here, you contact a website, preferably one that you share an audience with, and request them for links.
Look at what your competitors are doing
Competitor analysis entails looking at your competitor’s backlinks. This will enable you to see which referring sites they use and which ones give the best yields.
Conversions vs. keyword rankings
For years, top keyword ranking has been the ultimate goal of businesses. However, that does not readily translate to results. Instead of focusing on this, businesses can profit more by focusing on conversions.
Your audience, first and foremost
Gone are the days when you can get away with keyword stuffing. Keywords still matter, though. The trick here is to craft useful content that uses keywords in a natural manner instead of the other way around.
Many experts are predicting that the dominance of Google will erode a little. In the same vein, other players like Yahoo and Bing will take a large chunk out of Google’s proverbial pie and it will profit you to give these search engines some attention.
A focus on mobile
Based on several reports, mobile browsing has slowly eroded the popularity of desktop browsing. As such, businesses should take advantage of this trend by investing in mobile SEO.