If you want to boost website traffic, build brand awareness through engagement, and generate natural links, one of the best tools you can use is content marketing. But what exactly is content marketing?
Content marketing can be defined as a marketing tool which relies on crafting and distributing content that is valuable and relevant to a business’s target audience. It is used in order to attract an audience, keep consumers engaged and drive these toward a profitable action.
If you are thinking of utilizing this effective marketing tool, one of the hurdles you have to overcome is determining how to find topics for your content marketing. Listed below are some blog topic tips that you can use to generate ideas for blogs and other types of content.
1. The importance of facts
Useful and relevant content is almost always anchored on facts. If you want to be viewed as an industry expert, you should be able to supply your audience with stats, figures and other relevant information through thorough research.
That may be easier said than done, considering the fact that research entails a massive investment of time and effort. In order to help you master researching, you can follow the steps listed below.
2. Create a plan of attack
In order to make the next steps easier for you to complete, it is necessary to create a structured system, specifically for taking notes.
When using a spreadsheet or other note-taking apps, make sure to list down the title and link of the content you are using as a reference. At this point, you can write down a few key phrases that you can use and choose among these at a later time. Take note of the engagement the article has generated as well the sites which backlink to the content.
3. Choose keywords for your article
One of the key ingredients for success in content marketing is using the appropriate keywords. Before writing content, you should pick a primary keyword plus one or two more supporting keywords that you can put in the body of your content. You can go online and use keyword research tools to find the best ones that will suit your content best.
4. Idea validation
Before you actually write your article, you still need to determine whether your idea will be appealing to your target audience. Although there is no direct way to determine these, there are several steps you can use to determine whether people will actually read your blog post.
First, you can check your competitor’s blog and see whether they have written about the same topic. If they had, you need to find a way to introduce new ideas about the topic. You can also look for popular content written and published by other websites and gauge how these posts were received by consumers. Finally, you can use tools like Twitter advanced search and Google Plus communities, or even skim forums in order to look for burning issues left unresolved in your niche.
5. Crafting your content
During the previous steps, you may have come across some relevant information that you can use in writing your blog post. In order to provide better value to your readers, you may want to supplement your previous research by using different types of content like videos, infographics, podcasts, stats, etc.